Holiday weekends such as Easter and Whitsun are the times when motorhomers hit the road in large numbers. This offers a great opportunity to have a fully booked motorhome site, but a high occupancy rate also comes with extra challenges. How can you ensure smooth organization, attractive promotion and a nice experience for your guests? With the right preparation and a smart approach, you will make the most of these holidays.

Attract the right target group

To make a busy weekend a success, it is important to appeal to the right motorhomers. Different target groups have varying wishes and expectations.

• Families with young children often look for a lively and child-friendly atmosphere. An Easter egg hunt or a special children's menu at breakfast could provide that extra incentive to choose your site.
• Active motorhomers, often over 50, appreciate peace and nature. An organized bike tour or a tasting of regional products aligns well with their interests.
• Groups of friends traveling together are also often looking for socializing and atmosphere, such as a BBQ evening with live music or a special Whitsun package.

By tailoring your marketing and activities to the right target group, you can make your motorhome site more attractive to the guests you most want to welcome.

A smooth organization prevents chaos

A busy weekend requires a thorough preparation. Check well in advance to ensure that all facilities are in order and be prepared for a larger influx of guests.

• Make sure that sanitary facilities are clean and in top condition. Additional cleaning rounds may be necessary during peak times.
• Check whether your electricity and water points have sufficient capacity to handle a fully booked site.
• Consider temporarily deploying extra staff to ensure a smooth reception and stay of your guests.
• Avoid shortages by estimating in advance how many sandwiches, coffees, barbecue packages or firewood you will need.

The way guests reserve their spots can also make a big difference. By making your motorhome site bookable through Campercontact, motorhomers can reserve their overnight stay in advance. More than 60% of motorhomers say they need this option. Additionally, it also gives you certainty about the occupancy rate and prevents last-minute stress or unnecessary vacancies.

Smart marketing to stand out

With many motorhome sites competing for the same holidaymakers, visibility is crucial. Start promoting your holiday weekend well in advance and ensure your motorhome stopover is easy to find.

An attractive post on social media announcing your Easter brunch or Whitsun barbecue can generate significant reach. Don't forget your newsletter either: an email to previous guests with an exclusive offer or a reminder to book early could provide that extra push.

In addition, collaborating with local entrepreneurs can enhance your offer. Consider a package deal where guests can spend the night at your motorhome stopover and enjoy an Easter tasting at a nearby farm or a tour of a vineyard during the day.

Would you like to be even more visible? With a visibility package on Campercontact, your motorhome site will be more visible to motorhomers looking for the perfect place to spend the night.

Make the weekend special

What makes a stay truly memorable is the experience. Guests appreciate small extras that make their stay that little bit more special. During a holiday weekend, you can create a big impact with relatively simple means.

• A communal Easter brunch with fresh local products invites guests to get together.
• An Easter egg hunt for children creates a festive atmosphere and is a great way to attract families.
• For active motorhomers, a bike ride through the surrounding area is a fun way to explore the region.
• A campfire evening with live music or a wine tasting can make the Whitsun weekend at your site even more special.

Also consider the practical side. Make sure you have a smooth check-in procedure, clear signage on the site and an information pack with useful tips about the area. A small welcome gift, such as an egg from the chickens or a cup of coffee upon arrival, can also leave a positive first impression.

Holiday weekends such as Easter and Whitsun provide a great opportunity to fill your motorhome site and introduce new guests to your location. By planning smartly, targeting the right audience and organizing unique activities, you can turn these days into a success.

✅ Make your site bookable via Campercontact and fill your calendar without last-minute stress.

✅ Increase your online visibility with a Visibility Package and attract more visitors.